What is "Pura Vida"? Pura vida is a way of life in Costa Rica. Literally translated as "pure life", it's a phrase that encourages appreciating the moment, slowing down and letting the little things go.
The Pura Vida Collection features some of our most traditional Costa Rica beach bag designs, all with "Pura Vida" and "Costa Rica" printed on them. A great way to remember your perfect Costa Rica vacation.